Paid Ads Specialist

Summary of Position:

• Role: Paid Ads Specialist
  
• Title: Marketing Team Services Member
• Reports to: Marketing Services Manager 

Summary of Company: 

Clever is a fast-growing virtual company providing quality marketing, design, and website services to faith-based or faith-led organizations around the United States. The culture is fun and flexible as we strive to always put our team first while also providing excellent service and support to our clients.

Summary of Role:

If you are passionate about creating impactful advertising campaigns and driving measurable results, we invite you to join our team as a Paid Ads Specialist. Apply now to be a key player in shaping the success of our clients through strategic and effective advertising initiatives.

General Responsibilities:

• Customizing Ad Campaigns:
  • Tailor advertising campaigns for digital and social media platforms to meet client objectives.
  • Develop creative and engaging ad content that resonates with target audiences.
• Pay-Per-Click Strategies:
  
  • Create and implement paid ads strategies for platforms like Google Ads, Bing, Meta and LinkedIn.
  • Conduct thorough research on keywords and craft relevant ad copy for maximum effectiveness.
• Campaign Optimization:
  • Optimize ads campaigns by refining targeting parameters and adjusting strategies based on analytics.
  • Utilize A/B testing to identify high-performing ads and continuously improve campaign performance.
• Analytics Assessment:
  • Analyze campaign analytics, including impressions, conversion rates, and click-through rates.
  • Translate data into actionable insights and recommendations for optimizing future campaigns.
• Audience Segmentation:
  • Leverage audience segmentation and targeting techniques to reach specific consumer demographics effectively.
• Performance Reporting:
  • Generate comprehensive performance reports for clients and executive team members.
  • Clearly communicate campaign results, insights, and areas for improvement.
• Budget Management:
  • Allocate advertising budgets for each client based on their goals and priorities.
  • Ensure efficient and effective use of resources to maximize ROI.
• Cross-Functional Collaboration:
  • Collaborate with sales, product development, and customer service teams to ensure consistent messaging across all channels.
  • Provide insights and recommendations to enhance overall marketing strategies.
• Traditional Media Planning:
  • Plan and manage traditional media advertising, including print advertisements.
  • Integrate traditional and digital strategies for a cohesive and impactful advertising approach.

Education and Experience:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience as a Paid Ads Specialist or similar role.
• In-depth knowledge of digital and traditional advertising platforms.
• Strong analytical and data interpretation skills.
• Proficiency in Google Ads, Meta and other relevant advertising tools.
• Excellent communication and collaboration skills.
• Creative mindset with a keen eye for detail.
  
  

Compensation:

• Hourly rate commensurate with experience.

Location:

• Remote.