Houston's First Baptist
The Clever team immediately stepped in to work on a series of projects, including designing the campaign’s vision book, a promotional package, and the official campaign website.
Project Overview
Houston’s First Baptist Church was preparing to launch a massive capital campaign. They had already worked with Generis (another Clever Marketing client) to establish the campaign’s generosity strategy and theme: Kainos.
Services Provided
The Challenge:
The Texas megachurch had a campaign name and a brand, but still urgently needed design and marketing support to launch the campaign on time and up to its standards.
The Approach:
Generis connected the church to Clever to address these pressing needs. The Clever team immediately stepped in to work on a series of projects, including designing the campaign’s vision book, a promotional package, and the official campaign website.
Clever’s team collaborated closely with Houston’s First Baptist’s internal marketing staff to complete the outstanding tasks. This allowed the internal staff to meet tight print deadlines with breathing room to spare. Clever has worked extensively with other churches and understands the unique needs and rhythms of ministry work.
The Results:
“Thanks for being a part of the Kainos team and partnering with us to clearly convey the vision to our church family!” said the church’s Director of Communications, Steven Murray. “We would not be here today without the Clever team.”
The Kainos campaign’s initial goal was to raise $93 million over two years. Shortly after launch, Houston’s First Baptist received commitments for over $103 million. Clever’s help with the website and marketing simply helped the church to clearly communicate its leadership’s vision and reach the campaign’s full potential.
Now their focus is to continue engaging their congregation of over 7,000 members in determining how those funds will be used. Part of these funds will go toward launching a series of Difference Maker Ventures—member-submitted project ideas that will help reach the community for Christ.
“Our event sold out in just a few days”
I have had the privilege of working with many companies over the years and the team at Clever Marketing is simply one of the best. Their team culture and strategic work in partnering with churches and ministries is truly making a Kingdom difference.
Horst Schulze
Co-Founder, Ritz-Carlton
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