Culture Conference
In 2016, two power-house ministry consulting organizations—Generis and Vanderbloemen—were looking to combine forces. Their goal? To deliver an experience for church leaders looking for a virtual alternative to leadership conferences.
Project Overview
Generis and Vanderbloemen poured their combined resources and experience into forming an online event packed to rival in-person conferences. Thus, the first Culture Conference was born.
Services Provided
The Challenge:
From the beginning, these teams engaged Clever to help form the event’s vision and turn it into an effective marketing campaign that would attract attendees. The first conference was successful enough that the Culture Conference has become an annual event that most church leaders mark on their calendars every year.
The Approach:
In 2021, the Culture Conference shifted slightly and saw Jenni Catron and her team at The 4Sight Group take over as the primary visionaries behind the event. Regardless of the change, Clever remained a steady voice behind the scenes to continue guiding the content and strategy. Given Clever’s work with a number of different online events, this partnership is a no-brainer.
The Results:
"Clever's expertise has allowed us to grow and scale at an exponential rate,” said Catron. “Their team has truly become an extension of our team. They are not just hired support, they are invested team members committed to helping us achieve our mission! We love Clever!”
Clever’s support of the annual event is nearly comprehensive—everything from web services, video production, brand development, marketing & promotions, and project management. All of the nitty-gritty details of producing a high-quality online event are touched by the Clever team.
A few years in, the Culture Conference continues to be a success and grows to reach more church leaders each year. As of the latest event in 2022, the Culture Conference has seen over 12,000 attendees, 90 recorded talks, and more than 19 hours of leadership content—with more to come in the future.
“We love Clever! 4Sight loves Clever!”
Clever's expertise has allowed us to grow and scale at an exponential rate. Their team has truly become an extension of our team. They are not just hired support, they are invested team members committed to helping us achieve our mission!
Jenni Catron
Founder & CEO, The 4Sight Group
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