Valley Grace is a new church plant branching off from Big Valley Grace Community Church, where it had previously operated as its Ceres campus.

As they stepped into this new season, they needed something they never had before:

• A distinct name and visual identity of their own
• Branding that honored their roots while establishing independence
• A logo that would clearly communicate who they were becoming

This was their first opportunity to define themselves.

What they didn’t want?

• A logo that felt disconnected from their history
• Branding that looked trendy but didn’t reflect their heart
• An identity that felt like a copy of their parent church

For a new church plant, first impressions matter. And this was about starting strong.

The Real Risk

Valley Grace was stepping out on its own, commissioned by Big Valley Grace, and needed branding that would signal both continuity and independence.

Without thoughtful branding, they could have:

• Struggled to differentiate from Big Valley Grace
• Invested resources into design that didn’t serve their future
• Missed the opportunity to clearly establish their identity from day one

Our work together was about defining who they are.

Clever’s Role

Clever partnered with Valley Grace to create their first official church branding and identity.

The engagement included:

• A primary church logo
• A cohesive visual identity system
• A branding guide for use on future campaigns
• Exterior and interior signage design

Rather than jumping straight to visuals, Clever guided leadership through a structured identity process:

• Clarifying who Valley Grace is and how they wanted to be known
• Exploring visual directions with intention
• Refining through iteration without overwhelming decision-makers