From HRD to PEPL: A Strategic Rebrand and Digital Transformation

The Challenge

PEPL needed more than just a website—they needed a complete overhaul of how they presented themselves to the world. Their existing brand identity, website, and communications tools no longer reflected the high-caliber services they provided. The organization lacked consistency across digital and physical brand assets and needed a partner to help them articulate their value in a competitive space.

The Solution

Clever engaged PEPL in a comprehensive discovery process, including stakeholder interviews, brand exercises, and weekly check-in meetings to deeply understand their company’s identity, goals, and audience.

From there, we provided:

• Brand Strategy & Messaging: We helped rename the company from HRD to PEPL, positioning them with a unique, memorable identity aligned with their vision.
  
  
• Visual Identity & Design: A complete visual refresh, including logos, color palettes, business cards, social media templates, and email signatures.
  
  
• Website Development: An entirely redesigned and SEO-optimized WordPress website that is mobile-responsive, user-friendly, and integrated with their CRM and ATS tools.
  
  
• Content Creation: From homepage messaging to detailed service pages, we rewrote and structured website content to clearly communicate PEPL’s services and distinctives.
  
  
• Social Media & SEO Support: Ongoing support to boost visibility and engagement with target partners and clients.
  
  
• Project Management: A coordinated and collaborative process with timelines, feedback loops, and transparency at every stage.

The Impact

• A cohesive, confident brand presence now aligns with their high-functioning operations.
  
  
• New visual assets bring consistency across business cards, email signatures, social channels, and the new website.

Their digital presence now supports their national growth goals and communicates the value of their services clearly and professionally.