Project Overview
Leading The Way reached out to Clever because they faced a significant pain point: their YouTube channel wasn’t getting traction. Despite the quality of their content, they struggled to grow their audience and felt that most people didn’t know their channel existed. They needed a well-defined strategy with clear branding to improve their reach and engagement.
Clever stepped in with a comprehensive approach to optimizing Leading The Way’s YouTube channel. Our marketing team ran full audits of their social media, focusing heavily on their YouTube channel. The audits provided in-depth recommendations on monetizing their content, improving organization, enhancing thumbnails, and implementing an SEO-focused strategy.
Clever's strategist created a cohesive plan that included boilerplate text for video descriptions, optimized timestamps, and SEO best practices to ensure each video reached its full potential. He also developed a direction for their YouTube descriptions to help the channel rank better and attract more viewers.
Services Provided:
- Content Creation
- Social Media Strategy
- Graphic Design
- YouTube Optimization
- Social Media Audits
- SEO Strategy
- Branding Strategy
