Project Overview

ECHO, a global nonprofit that equips small-scale farmers and development workers with sustainable agriculture solutions, needed a partner to manage a majority of its marketing projects, including a brand refresh, updated content, digital strategy, social media positioning, and new digital and print collateral for a five-year capital campaign initiative, “Fully Forward Together.”

After the loss of their long-time Marketing Director, ECHO’s internal team needed marketing support to unify messaging, refresh creative direction, and sustain a consistent marketing presence as they prepared to launch their five-year capital campaign, Fully Forward Together. 
Clever Marketing stepped in as a full-service marketing partner, ready to amplify ECHO’s vital mission by identifying and engaging new partners to help fuel worldwide growth.

Our team of strategic marketing experts built a cohesive strategy and created dynamic marketing assets to unite messaging across marketing channels, elevating ECHO’s social media engagement to new levels, and providing ECHO with a scalable, data-driven marketing foundation for continued growth.

About ECHO

For over 40 years, ECHO has worked globally to restore lives and communities through sustainable agriculture by equipping missionaries, church leaders, and development workers to empower farmers with low-cost, high-impact methods tailored to produce abundant provision in difficult environmental conditions. 

Visit their website (www.echonet.org)

Services Provided

• Brand Refresh
• Content Creation
• Social Media Strategy & Creation
• Graphic Design
• Website Content Management
• Capital Campaign Messaging & Asset
• Design
• Quarterly Newsletter Content Creation & Design
• Donor Survey Creation
• Donor Communication Strategy and Support