Project Overview

Crosspoint Church is a multi-campus, nondenominational congregation with five different locations across northwest Florida, including its main campus in Niceville. 

Crosspoint initially came to Clever Marketing to support their video team. The first project completed together was a 60-second sermon highlight video clip. This video was used as content for their Instagram Reels, complete with captions, background music, and a progress bar. Video content like this has helped to increase their engagement on the church’s social media channels.

With the success of the Instagram video content, Crosspoint continued to engage Clever’s production team to create their Easter 2023 video series, a Mother’s Day video, and a bumper video for their annual youth ministry event. 

Having an external team to support producing quality videos like these has given Crosspoint’s internal team more margin to think about the big picture. It’s also provided them with more consistency to the frequency and quality of the videos being created for their social media accounts. 

Beyond just margin for their team and higher engagement on social media, this work has established a proven framework for video content within Crosspoint Church moving forward. The internal video team has been able to handle more of the video production themselves because of the support from Clever.

Services Provided 

• Video editing
• Graphic Design
• Project Management