Project Overview

Located across two locations in the heart of Atlanta, Christ Covenant is a reformed Baptist Church with an average weekly attendance of nearly 2,500. 

Christ Covenant originally partnered with Clever to assist with a few internal projects, providing additional margin to their existing team. As the relationship grew, Clever supported larger initiatives including project support for their ministries and digital audits across social media, email, and SEO. These audits helped Christ Covenant prioritize best practices and allocate energy to what mattered most.

When Christ Covenant’s Communications Director transitioned off their staff, the church had to quickly pivot. They were simultaneously navigating the tensions that come with rapid growth. What worked for a church of 1,000 attendees no longer effectively served a growing congregation of 2,500. Processes felt strained, and it became clear that a communications upgrade was essential—not just to maintain momentum, but to accelerate it.

Clever stepped into the gap.

The goal was twofold: support Christ Covenant’s communications needs in the interim and lay the foundation for a future team to thrive. Clever took on day-to-day communications operations, including website management, handling incoming project requests from ministry leaders, and building a communications calendar for email and social media. In addition, Clever audited all of their marketing activity to establish a clear performance baseline and offer strategic recommendations.

From there, Clever delivered a customized communications playbook, brand writing style guide, and a master strategic playbook on how to grow the church through consistent, mission-aligned messaging and best practices. To better engage new visitors and new members, Clever created email templates and a welcome sequence—tools intentionally designed to ease the onboarding process for the next Communications Director.

Christ Covenant has since hired a new Communications Director, who was equipped with a solid foundation and strategy to lead with clarity. Clever remains a trusted partner of Christ Covenant, providing ongoing support and margin as needed to help the church stay focused on their Kingdom-minded mission.

Services Provided 

• Graphic Design
• Content Creation
• Email Services
• Social Media Services
• Motion Graphics + Animation
• Website SWOT Analysis
• Google Paid Ads
• Social Media, Email, + SEO Audits
• Project Management