The Clever team took their newly created logo and created a brand strategy and brand standards guide which included everything from a new color palette, expanded typography, brand standards, and sub-brands for various ministries. This development process helped bring more clarity and definition to Alliance’s new visual identity. Given Clever’s extensive background in church communications, this was an easy fit for both organizations.

Simultaneously, Alliance’s in-house designer was transitioning off of the staff, so it made sense to continue working with Clever for ongoing design support. These projects included creating sermon series graphics, holiday campaigns for Christmas and Easter, and promotional packages. Since then, Clever has continued to provide design and marketing support for Alliance’s seasonal needs.

"For a church that doesn't have structure, you're a godsend," said Anne Zeamer, Alliance’s Communications Director. "The brand guide has just been overwhelmingly received. [Clever] did such a good job on the brand guide that we've even been that much more capable of doing stuff in-house."

Since partnering with Clever, Alliance Church has continued to grow—even adding a second campus in Hortonville to go with its original location in Appleton, Wisconsin. The Alliance staff takes comfort in knowing that they have a trusted partner in Clever to handle the marketing tasks to support their beautiful new name and brand.