Google Ads & Grant Specialist

Summary of Position:

• Google Ads & Grant Specialist
• Title: Marketing Team Services Member
• Reports to: Marketing Services Manager 

Summary of Company: 

Clever is a fast-growing virtual company providing quality marketing, design, and website services to faith-based or faith-led organizations around the United States. The culture is fun and flexible as we strive to always put our team first while also providing excellent service and support to our clients.

Summary of Role:

If you are passionate about leveraging Google’s advertising platforms to drive measurable mission impact for faith-based organizations, we invite you to join our team as a Google Ads & Grant Specialist. Apply now to be a key player in maximizing reach and results through both paid Google Ads campaigns and the Google Ad Grants program.

General Responsibilities:

• Google Ad Grants Management:
  
  • Apply for, activate, and maintain Google Ad Grants accounts ($10,000/month in free Google Search ads) for eligible nonprofit clients.
  • Ensure full compliance with Google Ad Grants policies, including 5% CTR minimums, conversion tracking, and keyword restrictions.

• Paid Google Ads Campaigns:
  
  • Build and manage paid Google Search, Display, YouTube, and Performance Max campaigns aligned to client goals.
  • Conduct keyword research using Google Keyword Planner and write compelling ad copy optimized for Quality Score.

• Campaign Optimization:
  • Refine bidding strategies (Maximize Conversions, Target CPA, Target ROAS) and adjust targeting based on performance data.
  • Run A/B tests on ad copy, headlines, and landing pages to continuously improve CTR and conversion rates.

• Analytics & Conversion Tracking:
  
  • Configure conversion tracking in Google Ads and Google Analytics 4 (GA4) to measure meaningful client outcomes.
  • Analyze impressions, clicks, conversion rates, cost per conversion, and Quality Score to surface actionable recommendations.

• Audience Targeting:
  
  • Build audience segments using in-market, affinity, custom, and remarketing audiences to reach the right people at the right time.

• Performance Reporting:
  • Generate clear monthly performance reports showing spend, results against KPIs, and recommended next steps.
  • Communicate insights in plain language for Ministry & Business leaders who may not be marketing experts.

• Budget Management:
  • Allocate paid ad budgets across clients and campaigns to maximize ROI against each client’s goals.
  • Track pacing to ensure full Google Ad Grants spend utilization and on-target paid budget delivery.

• Cross-Functional Collaboration:
  • Work alongside the marketing, design, and web teams to ensure landing pages, creative, and tracking are aligned with campaign goals.
  • Share insights with account managers to inform broader client strategy.

• Google Ad Grants Compliance:
  
  • Monitor account health monthly to prevent suspension and reactivate suspended accounts when needed.
  • Maintain meaningful conversion tracking and geo-targeted, intent-driven keyword sets to keep Grants accounts in good standing.

Education and Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
• Proven experience managing Google Ads accounts, ideally including Google Ad Grants accounts for nonprofit clients.
• Google Ads certification (current or willing to obtain within 30 days of hire).
• Strong analytical and data interpretation skills.
• Proficiency in Google Ads, Google Analytics 4, and Google Tag Manager.
• Excellent communication and collaboration skills.
• Creative mindset with a keen eye for detail.

Compensation:

• Hourly rate commensurate with experience.

Position:

• Part-time, remote. Not client-facing.