Case Study - Big Valley Grace

The Challenge

Big Valley Grace Community Church first engaged Clever in May 2025 for a focused initiative: their Built to Last 2.0 capital campaign.

What began as a campaign project quickly revealed something larger.

Their primary point of contact, a minister serving the church, was carrying communication, promotion, and coordination across multiple ministries. Creative needs were constant. Campaign messaging required clarity. Ministries needed visibility. The church’s digital presence needed alignment.

The workload wasn’t slowing down.

And the systems to support it weren’t built fo that level of demand.

The Real Risk

Without structural support, the pressure would continue to land on one person wearing too many hats.

That kind of strain leads to:

Delays in ministry promotions
Inconsistent branding across departments
Digital opportunities left underdeveloped
Paid media budgets that don’t reach their potential

The campaign may have launched but long-term sustainability would have remained fragile.

Clever’s Role

After the capital campaign engagement, the relationship expanded into an ongoing partnership. Clever now supports Big Valley Grace across multiple channels:

Website Development
Website Content Management
Design and Content Creation
SEO Services
Google Ad Grants and Paid Ad Management
Email Services
Social Media Services
Project Management

To reduce internal bottlenecks, Clever built a ministry portal, allowing ministries to submit design and promotional requests directly. This streamlined intake, reduced scattered communication and gave leadership visibility into creative workflows.

Clever also:

Created cohesive branding for major holiday campaigns
Built campaign and ministry landing pages
Assisted with church domain separation
Manager Google Search and Performance Max campaigns

"At Big Valley Grace we love working with Clever's staff because they are all friendly and professional! Working with them has allowed us to focus our resources and direct our efforts to what matters most. The ability to utilize their experts across multiple disciplines has made our marketing more strategic and powerful!"

Scott Elliot

Pastor of Weekend Gatherings

What Changed

The impact can be seen in both structure and performance.

Operationally:

Ministries now submit requests through a centralized portal
Creative execution is coordinated and trackable
Leadership turns to Clever for design, web, SEO, and organizational needs

Digitally:

Search and Performance Max campaigns are generating consistent visibility
Click-through rate increased 13.29% from December to January 2026
Healthy CTRs across key ministries, including:

Groups & Bible Study (6.78%)
Celebrate Recovery & Addiction Support (8.57%)

Google Search and Performance Max campaigns are contributing directly to awareness and engagement goals.

The relationship has shifted from campaign support to embedded partnership.

Why It Worked

This engagement succeeded because Clever addressed both execution and infrastructure.

Clear intake systems reduced communication friction
Paid campaigns were actively managed and optimized
Branding was extended consistently across holidays and ministries
Web, SEO, ads, and design were aligned under one strategy

Instead of layering new work onto an already stretched team, Clever absorbed and organized it. And as the church’s needs expanded, the partnership scaled with it.

The Bigger Takeaway

A capital campaign opened the door but a sustainable system that provided solutions kept it open.

When churches move from one-off projects to structured support, creative output stabilizes, digital performance improves, and leadership regains focus.

Big Valley Grace thought they were only launching a campaign. Yet, together, we built a framework that supports ongoing ministry visibility and growth.